“We need to up our photography game if we want to grab that brass ring.”


“Take the training wheels off and, once you’re coasting, you’ll never put them back on again.”


“Point your jeans’ waistband towards the sun so the light falls down your jeans—it looks unnatural the other way around.”

perfect fade  photos every time


how to photograph denim fades the right way

Your fade game may be strong, but it all comes down to whether or not you can present your fades in appealing ways. Whether you’re a competitor or not, you can probably benefit from this beginner’s guide to denim photography. Click below. 

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“The world of raw denim spins on an axis of fades.”


“With a vigorous lifestyle, you can expect to see fades emerging in three to four months.”


“What we end up with depends on what we start with, but there’s no consensus on what the end product should look like.”

raw denim faqs


answers to all your denim questions 

What is the best way to fade denim? How should I spend my denim dollars? Especially if you’re new to the denim fading scene, you’ve probably got a ton of questions. In this pair of articles, you’ll find the answers you’re looking for. Click below to read the full articles. 

Fading & Washing FAQRaw Buying FAQ