“Why are women as rare as hen’s teeth in the denim scene?”
“Most of us have the same story. We try to convince our female partners or friends to try raw denim, but more often than not they find the experience intensely frustrating.”
“If premium workwear brands want to reach female consumers in any significant numbers, they need to do more than release versions of their made-for-men products in female sizes.”
They’ve got legs
Female raw denim consumers could be the industry’s next big wave
Female faders have dramatically limited options. There are a small handful of brands working to change this, but not enough of them to move the needle. The brands that are willing to go out on a limb and address the female market with a compelling reason to try raw denim will be in pole position when women start to make the switch to raw denim.