“We need to up our photography game if we want to grab that brass ring.”


“Take the training wheels off and, once you’re coasting, you’ll never put them back on again.”


“Point your jeans’ waistband towards the sun so the light falls down your jeans—it looks unnatural the other way around.”

perfect fade  photos every time


how to photograph denim fades the right way

Your fade game may be strong, but it all comes down to whether or not you can present your fades in appealing ways. Whether you’re a competitor or not, you can probably benefit from this beginner’s guide to denim photography. Click below. 

Read the Article

 

“The world of raw denim spins on an axis of fades.”


“With a vigorous lifestyle, you can expect to see fades emerging in three to four months.”


“What we end up with depends on what we start with, but there’s no consensus on what the end product should look like.”

raw denim faqs


answers to all your denim questions 

What is the best way to fade denim? How should I spend my denim dollars? Especially if you’re new to the denim fading scene, you’ve probably got a ton of questions. In this pair of articles, you’ll find the answers you’re looking for. Click below to read the full articles. 

Fading & Washing FAQRaw Buying FAQ

 

“Recipes for top-shelf fades are like bellybuttons—we’ve all got one, and they’re all slightly different.”


“By the time I washed my first pair of Naked & Famous (after a year of constant wear), you could smell me coming before you could see me coming.”


“The initial leap into selvedge is fully justifiable for the fade fanatic. After that first price jump, though, the fade enthusiast faces diminishing returns.”

raw denim myth busting


putting raw denim myths under the microscope 

Is selvedge really a better foundation than non-selvedge? Does Japan really make the best raw denim on the planet? Does heat really accelerate fades? We put these commonly cited denim fading myths to the test. What the evidence tells us might surprise you. Click below for either buying myths or fading and washing ones. 

Buying MythsFading & Washing Myths