Sponsors

Sweden-based SoSo aims to be the world’s largest producer of affordable, custom-made, high-quality denim. Since 2010, the founders have made tremendous strides thanks to their unmatched ability to deliver a sophisticated but fairly priced fashion concept. 

A name synonymous with hard-wearing and long-lasting denim and the culture surrounding it, Iron Heart made their name (and continue to make it year after year) by producing garments that will last, even when the road rises to meet you unexpectedly. 

An up and comer in the custom denim scene, Thailand’s Choochai Indigo has only been producing custom garments for a few years, but his attention to detail and his impeccable fits have made his pieces some of the most desirable items for denim enthusiasts the world over.

The pride of Minnesota, Northern Republic sells and repairs high-quality leather boots, specializing in Red Wing, Nicks, and Wesco. Their work is impeccable—a product of their deep-running passion for well-made leather footwear.

Year after year, Naked & Famous challenge the limits of what is possible with raw denim. From glow-in-the-dark and scratch-n-sniff denim to cashmere blends and ultra-heavy raws, they continually ask those what if questions that make their brand such a distinctive presence in the market.

Part of the Naked & Famous family, Unbranded offers a no-frills approach to raw denim that appeals to those who couldn’t care less about celebrity endorsements or brand prestige. No embroidery, no washes, and no ad campaigns. Their denim speaks for itself.

Japanese for warp and weft, Montreal-based Tate + Yoko (part of the Naked & Famous family) are one of the world’s premier quality-goods outlets. With a focus on made-in-Japan and superior-quality garments, they can outfit even the most exacting denimheads from head to toe.

A name familiar to even casual denimheads the world over, Nudie revolutionized the fashion industry by pulling consumers away from disposable fast fashion and towards quality garments that take on character as they co-journey with the wearer. 

Founded in 2004 by Daniel Cizmek, a Berliner utterly addicted to top-shelf Japanese denim, DC4 has established itself as one of Europe’s finest and most-knowledgeable purveyors of high-quality selvedge. Exclusive brands and collabs have cemented this position yet further.

Amsterdam-based Benzak Denim Developers manages to combine Japanese quality and European styling to create jeans that pair effortlessly with modern or vintage-inspired wardrobes. No collection is complete without Benzak’s trademark sixth pocket and steer horn embroidery.

Indonesia’s Messa Fine Goods has been producing cutting-edge denim garments for discerning denimheads since 2018. They cut their teeth on denim jackets, finding immediate success with their Blue Legacy series trucker jacket.

Dresden-based Ruttloff Denim has been Europe’s premier denim ateliers since 2010. His highly coveted bespoke garments feature fabrics sourced from Japan’s and Europe’s finest mills, finished with  Ruttloff’s trademark meticulous craftsmanship. 

One of Thailand’s best-known makers of heavy duty denim for fade enthusiasts, Piger Works has been making hardcore garments since 2010. Piger’s heaviest denims can stand tall beside even the world’s best heavy selvedge.

Spain’s premier destination for high-quality and vintage-inspired menswear, Redcast Heritage have quickly made a name for themselves as purveyors of some of Japan’s most exclusive and hard-to-find denim labels. 

England’s premier destination for denimheads since 2012. Two year after founding their business online, they planted their feet in central London with their first brick and mortar store—a haven for detail-minded denim lovers. 

This one-man operation produces a wide range of beautiful leather products, but Isaac has become a household name among denim enthusiasts for his leather belts. For the discerning selvedge enthusiast, no outfit is complete without one. 

Singapore-based Obbigood Label has been focusing on crafting hand-made leather pieces that are both unique and useful. Their belts, bags, and wallets can be found in dozens of quality-good stockists around the world.

Germany-based Timeless Leather Craftsmanship are the go-to belt makers for quality-seeking European denimheads. They recently introduced a stunning buckle cast from the weft of a 15 oz. Blaumann selvedge—a perfect complement to any pair.

Since purchasing his first lathe in 2008, German artisan Franz Keilhofer has been creating functional wood pieces that can stand on their own as works of art. He’s recently started to introduce indigo to his work—a breathtaking fusion of colour and craft.

Part quality goods purveyor, part blacksmith’s shop, Iron Shop Provisions has made a lasting impression deep in the American South. They are showing what is possible when red hot passion and visionary artistry collide.  

We have a number of anonymous sponsors and donors who have contributed in significant ways to our prize pool or sponsored competitors with jeans to compete in. These sponsors are the truest representation of the Indigo Spirit in action.

America’s premier destination for denimheads and fade enthusiasts. Self Edge offers unbeatable selection, exclusive collaborations with marquee brands, and some of the most knowledgeable staff in the industry.