Resources & Loose threads



Media Partner & Denim resource

Longtime friend of the competition and lifelong denim lover Thomas Stege Bojer (aka Denimhunters) is an inexhaustible resource for denimlovers. Whether you are stepping into your first pair of raws or your fiftieth, there’s something on his site for everybody.


You’ll find interviews with much-loved makers and wearers, deep dives into denim construction, and, of course, the Denimhunters podcast (a favourite among enthusiasts). Bryan will be appearing regularly on the podcast to discuss all things related to the Indigo Invitational and the world of denim, so be sure to listen and subscribe.



The Denimhunters A-Z denim encyclopedia covers everything from arcuates to zippers. Feel like you’re out of your depth in conversations with other enthusiasts? The encyclopedia will get you up to speed.   

A-Z Encylopedia

Denimhunters has recently launched its Well-Made Essentials series of buying guides. If you’re looking for a full kit of rugged menswear that’s made of the right stuff, in the right way, and for the right reasons, this is where to start. 

The Well-Made Essentials

Thomas and Bryan regularly collaborate to produce articles about the Indigo Invitational and its participants. They profile competitors, talk about what the competition is revealing about denim, and bust denim myths.

Denimhunters Indigo Invitational

Loose threads

We want this competition to be an enriching experience for all competitors. The content published under the Loose Threads banner will be aimed at competitors, and especially at those of you who are relatively new to the world of raw denim. Just like you, we’re learning as we go. If you’re a budding enthusiast, these articles will help you feel more comfortable in the scene. If you’re an old hand at the fade game, we hope you’ll enjoy these new takes on old themes.  

If you have an idea or a topic you’d like to see us explore, or if you’d like to contribute an article of your own, you can reach us here. 



Best Foot Forward: The Official Indigo Invitational Photo Guide

best foot forward the official indigo invitational photo guide   We’ve all heard it, and almost all of have said it: “These pictures don’t do this denim justice. You should see it in real life.”   While denim is notoriously difficult to capture in living colour, we don’t have to settle for lacklustre photographs. With […]


Why We Need the Redline Rally

The Redline Rally isn’t just something we want to do. It’s something we need to do. If you’re on the fence, here are a few things to consider.


They’ve Got Legs: Female Denim Consumers Could Be the Industry’s Next Big Wave

Female faders have dramatically limited options. There are a small handful of brands working to change this, but not enough of them to move the needle. The brands that are willing to go out on a limb and address the female market with a compelling reason to try raw denim will be in pole position when women start to make the switch to raw denim.


Revenge of the Analog

In the world of denim, choice, comfort, and convenience continue to attract new customers, but there is a growing body of denim consumers who want something more hands on. Surprisingly, for these picky premium customers, choice, comfort, and convenience are all afterthoughts.


Run Your Race

The race has just started, and for some, it hasn’t even begun yet. We’ve got a long race ahead of us. Trust the process and stay the course.


Step Into the Light: Making the Case for Competing

Some folks need a big of a nudge to make the leap into competing in the Indigo Invitational. If you’re on the fence, allow us to make the case for competing.


Where Are You on Your Raw Denim Journey

Raw denim is a journey with distinct milestones. Where are you on your raw denim journey. Are you still in the cave? Perhaps you’ve reached the water hazard? Have you reached denim heaven yet? Read on to find out.


Raw Denim FAQs

A little bit of knowledge goes a long way. If you want to wring every drop of fading potential out of your denim, there are a few things you’ll need to know. These two FAQ articles cover the basics. Required reading for Indigo Invitational competitors.