“The world of raw denim spins on an axis of fades.”


“With a vigorous lifestyle, you can expect to see fades emerging in three to four months.”


“What we end up with depends on what we start with, but there’s no consensus on what the end product should look like.”

raw denim faqs


answers to all your denim questions 

What is the best way to fade denim? How should I spend my denim dollars? Especially if you’re new to the denim fading scene, you’ve probably got a ton of questions. In this pair of articles, you’ll find the answers you’re looking for. Click below to read the full articles. 

Fading & Washing FAQRaw Buying FAQ