what is the indigo invitational?

The Indigo Invitational is the world’s best and most-inclusive denim fading contest. We’re not going to tell you what jeans to wear (all brands are welcome). We’re not going to separate you into categories or weight classes (all weights are treated equally). And we’re not going to charge you anything to compete (and it’s our promise to you that we never will).

All you need is a fresh pair of raw denim ready to be worn for the first time on the contest start date. The rules are straightforward:

• Everybody starts at the same time with a brand-new pair of raw denim
• Contest lasts for one full year
• Natural fades only
• Monthly updates (emailed to us on or around the first of each month)

For full contest rules and guidelines, see our official rulebook here