“Recipes for top-shelf fades are like bellybuttons—we’ve all got one, and they’re all slightly different.”


“By the time I washed my first pair of Naked & Famous (after a year of constant wear), you could smell me coming before you could see me coming.”


“The initial leap into selvedge is fully justifiable for the fade fanatic. After that first price jump, though, the fade enthusiast faces diminishing returns.”

raw denim myth busting


putting raw denim myths under the microscope 

Is selvedge really a better foundation than non-selvedge? Does Japan really make the best raw denim on the planet? Does heat really accelerate fades? We put these commonly cited denim fading myths to the test. What the evidence tells us might surprise you. Click below for either buying myths or fading and washing ones. 

Buying MythsFading & Washing Myths